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I recently interviewed a woman that took me by surprise.

You see here we had an incredibly driven and highly professional woman helping people overcome habits in a world that screams the buzz word ADDICT.  Read any magazine, newspaper or article and try NOT to find the word addiction. It is very nearly impossible. Here’s the intriguing bit: Julia Lorent doesn’t believe in addiction. In fact not only does she NOT believe in its power, but she also smashes through the theory of addiction every day in her business. A clinic which sees her help people become victorious over habits that can potentially ruin lives . The best part? She comes with no judgment. Intrigued? I was too. Pink Skyers I would love you to meet Julia Lorent.

Using cutting edge techniques to enhance the lives of others,  Julia is a seasoned therapist as well as Supervisor/mentor at The Australian Academy of Hypnosis (AAH) in Melbourne. She is also the powerhouse behind the very successful and highly acclaimed Melbourne Quit Smoking Clinic. While Julia’s primary focus is Quit smoking, she has a vast list that envelopes many behaviors and habits that can be altered to a healthier and more confident state. To put it plainly: she retrains the brain.

As a young person, Julia helped care for a younger disabled sibling and always had a yearning for helping others be able. This fed the passion for therapy, but it was also a tragedy that led Julia to become the popular therapist she is today. Julia lost her partner to a smoking-related disease at a very young age, and also had family members whom were smokers. She knew that the stigma and judgment surrounding smokers did not help in any way and that brain re-programming and re-wiring old patterns and beliefs held the key to success. Having lost loved ones to the habit, she was passionate about altering the perception around it and also using this empathy to empower others.

“The stigma surrounding certain people particularly smokers does not spur them to quit but has an adverse and opposite effect,” says Julia, “exclusion increases the likelihood of those who struggle to change and seek assistance.”

Julia says it is the subconscious mind that establishes that the behavior in question is a positive action, even though the conscious mind knows it’s not good for you. “Once we re-establish a connection in the subconscious that re-programs this belief, the habit is changed. Unfortunately, in the field of therapy, we have seen time and time again this onslaught of ‘the leper’ approach with so-called “addicts” and a deficit model that makes a habit seem like a huge mountainous ADDICTION, and the studies show this has the opposite effect. The word ‘addict’ implies that the method of thinking the brain employs can never alter and the battle is lifelong, arduous and hard. My work with patients is focused on the individual pattern of the person and taking all of that away” says the passionate therapist.  “It’s time to stop judgment and imposing the heavy label of the addict. It is time to help people transition their thinking with an ‘I get you’ attitude rather than inflicting this social pariah ideal on people so people can seek the treatment that they need.”

Julia has spent nearly two decades successfully reprogramming thought patterns using clinical hypnotherapy. When I asked her what misconceptions surround hypnosis as a therapy, she responded with humor. “People tend to think that you have control over their mind, some people will not do hypnosis for this reason.  In clinical hypnotherapy, nobody ever has control over another person’s mind.  I would love a dollar for every time someone has said something about making them cluck like a duck. But seriously, people think they will be like a zombie or anesthetized and not remember anything, which is totally incorrect.  They are frightened that they will say and do things that will embarrass them which is not true. I think this belief stems from all those silly stage show antics. Hypnosis allows people to feel a relaxation in mind and body that they have never experienced before; they most always comment that they have never felt so calm, relaxed, refreshed and happy.  I tell them that they can feel this anytime they want, with hypnosis.  Being this relaxed allows us to change sub-conscious programming easily, effortlessly and without the struggle.”

The business marketplace is abuzz with wellness experts, clinicians, and psychologists. The need to help others needs to be matched with business savvy and being a successful therapist in a competitive industry is no pale feat, so I asked Julia what advice she would give to young women going for a start-up business platform.

“Be yourself, find your niche and go for it, “ says Julia. “Don’t let others negativity or disbelief put you off, distance yourself from those people.  Integrity is important.  There will be someone out there ready to pull you down, be aware of it, but don’t let it restrict you from being successful.”

“I would also say to young women starting out with a green practice, if you already have a job, don’t leave your full-time job.  Work part time until you build your practice or business to a stage where it will support you.  Again, be yourself and find a niche that fits with you and your beliefs.  If you are not doing it from a position of passion or to help others, you won’t be able to give it all that you need to to be fruitful and prosper.”

To find out more about the inspiring Julia Lorent click HERE


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