If the very thought of PowerPoint makes your eyes glaze over, you are not alone. The world is filled with utterly boring presentations, and I am sure you have had to sit through your share of them.
Now that you are preparing your own presentations, how can you ensure your audience does not feel the same way? You can create, engaging and fun slides that capture and hold their attention.
Bullet Point Poison
While you may want to outline—and yes—use bullet points in your notes, the last thing that should appear on your slides is bullets. They are the hallmark of an amateur presenter, and should only be used as a last resort.
More is not Less
When it comes to slides more is not less. It is a common mistake many new (and even experienced) presenters make too few slides. As a general guideline, plan at least one slide per minute, on average. So a 45-minute presentation should have 45 slides, more or less.
Be a presenter of Few Words yet More Images
You will often see presentations—particularly in the corporate world—that contain nothing but words. Some presenters even read right from their slides. Talk about boring!
Instead, use a wide variety of elements in your presentation. Your slides should include words, images, screenshots, graphs and other visually appealing elements. Use images that match your personality and style. For example, one of the highlights of watching any presentation by Nicole Dean is her liberal use of dog images. Not only do they help to solidify her message, but they keep the viewer entertained as well.
Like all of your web properties, you want to be sure your slides are clearly branded. Your site colors, logo, tagline, URL and other elements help to remind viewers of who you are and what your business is. Consider creating a PowerPoint theme that you can use for all your presentations.
Clearly State Your Offer
The last few minutes of the presentation are the time to present your offer, so don’t skimp out here. Be sure your offer is distinctly presented in your final slides, including the URL, any discount or bonuses, and ensure the deadline for claiming them is apparent as well.
Lastly, it is well worth taking the time to study carefully the slides of the presenters you truly enjoy. Chances are if you are attentive to their presentation, others are as well. Follow their lead when it comes to the number of slides, types of images, and how the offer is displayed, and you will soon be wowing your audience, too.