Who has not been part of a webinar lately? I bet you have. Webinars are all the rage at the moment, and, they are popular for some very good reasons.
The fact is, webinars are one of today’s hottest marketing trends. Every week, you will find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are an excellent option for growing your market.
Build that List!
Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.
As a business owner with resources and information to share, you are in demand, and there are plenty of others out there looking to partner with you. That’s right, YOU! Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and she earns cash for her time.
Flaunt Your Expertise
You have no doubt heard plenty of people talking about the “know, like and trust factor.” It is a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They usually need more information about you and your business.
A webinar is a fabulous way to build up their trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better but also with the impression that you are the go-to person in your niche.
Sell to a Captive Audience
Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you will be amazed at how effective “selling from the stage” can be.
What’s irresistible? Try these proven tactics for a compelling offer that cannot be refused.
- Fast acting bonuses just for those who buy while on the call or shortly after it ends.
- Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.
Both strategies are tried and tested. They have worked sales miracles for thousands of webinar presenters and will produce the same result for you.
Whether you have never hosted a webinar before, or you are already an old hand, there’s little doubt that this is a tool that performs, like few others. It is the big-gun of sales tools! The time you spend preparing and promoting is minor compared to the potential returns, so get out there and start planning your next webinar event! I promise you will thank me for it!