Does the thought of putting together a training webinar stop you cold? If you are feeling overwhelmed at the possibilities, you are not alone. Many business owners and entrepreneurs freeze up at the prospect of creating an hour-long webinar presentation. As it is ‘live’ there is little room for error. You need to know where you are going.
The good news is, it is not that difficult if you have a plan to follow. Moreover, remember to keep it simple.
Follow these simple steps, remembering that simplicity does not need to equal boring. It is enthralling but structured information.
- The first five minutes.
- The Introduction
- The main event.
- Question Time
First 5 Minutes
Here’s where you are going to introduce the subject matter. Tell your audience what they can expect to learn. Much like sales copy, it is a good idea here to tease them a bit to get them excited about the subject matter.
Next up, it is all about you. Your listeners want to know who you are, how you gained your knowledge, and why you are the one teaching the webinar. Don’t be afraid to get a bit personal here. Share pictures of your family vacation, you “working” on the beach or anything else that will help create a connection.
Remember, we buy from people we know, like, and trust, and this is your audience’s chance to get to know you better. Plan to spend five to ten minutes on your introduction.
The Main Event
The next 30 minutes or so will be devoted to training. While 30 minutes might seem like much time, when you are teaching a complex subject it will go much faster than you can imagine.
Break up your training into three or five main points. Any more than that and you will run out of time. Remember that you should have approximately one slide per minute, and your slides should be short and punchy. A single word or image will speak volumes and will help keep your audience attentive.
Frequently, this is the reason for the webinar, so don’t try and save time here. Plan to spend ten minutes or so selling. Share the benefits of your course or coaching or service (whatever you are promoting), lucidly explain any bonuses you are offering, and emphasize any discounts the audience will receive for acting fast.
For most new—and even experienced—presenters, this is the most difficult portion of the webinar. You will want to be sure you practice it until you are comfortable, preferably in front of a mirror or even a camera.
Finally, you will want to offer your audience a chance to ask questions. It is a good idea to hold this section until the end of the call (after the pitch), so your viewers do not drop off before you have a chance to present your offer.
By breaking down your presentation into very specific chunks of time, it is much less overwhelming to outline your webinar. Start by determining the approximate number of slides you will need, then block off the five webinar sections. Once you see that you really only need about 30 teaching slides, it is suddenly much easier to fill that time.